I may be the only person with the distinct privilege of having worked for both Jason Calacanis and David Pasternack. If you know anything about Search Engine Optimization you should already know why I'd combine these two entrepreneurs in this post. Both of these individuals have been very successful because of their ability to spot trends surrounding the growth of the 'Search Engine' and both have made waves recently in the SEO community.

Let this Post serve as a call for both of you not give up the cause.

Jason you are right content will always be King, and if you have to say SEO is BS to get people to pay attention then shout it out (however you'll probably not get invited back to SES).

Dave you are right SEO is not Rocket Science, and the contest only proved that there are still underhanded dirty tricks that only Black Hat SEO (snake oil salesmen) would resort to.

Search Engines need to be accountable for what gets ranked highly and transparency combined with education on how to use their tools should be the number one concern of Google, Yahoo, MSN, and anyone else who is captalizing on the brands that companies spend billions of dollars to create.