Love it or Hate It: Penguin's Putting Books on Twitter and Google Maps

British book publishing giant Penguin is carrying out an experiment that takes six books from six different authors and distributes them through new media channels over six weeks. Called We Tell Stories, some people say the campaign is pure evil and others are hailing it as a sign of the future.

Two of the first weeks include serializing a story called Slice through two LiveJournal blogs and two Twitter accounts, and placing a second story called The 21 Steps on a navigable Google Map. Three stories remain and the distribution formats to be used are unannounced.

Blogging and Twitter

Slice, the story of a girl and her parents, was delivered by serialized LiveJournal and Twitter postings. Now that the week has passed, it's pretty frustrating to try to read the…

Email This | Thu Apr 3, 2008 | by ReadWriteWeb

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