The Office of Communications in the U.K. has just published an 80-page social networking study that should be on your list to read. The study looks at social networking usage across age brackets and includes data on male/female as well. Bebo, Facebook and MySpace take the lead role when specific networks are discussed.
Pages 63-65 include a glossary of terms that provides a simple overview of many common social networking terms. If you work in a large company, this is a perfect primer for the executive branch.
Some interesting stats from the report:
Despite the fact that the minimum age for most major social networking sites is usually 13 (14 on MySpace), 27% of 8-11 year olds who are aware of social networking sites say that they have a profile on a site. The average adult social networker has profiles on 1.6…
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