We’ve all seen the usual success story: a 20-something programmer gets an idea, launches a website, and within months he’s already got huge traffic, multi-million dollar exit options and an interview with Wired. All the traffic graphs go straight up without faltering even for a day.
These types of stories have created an atmosphere in which not growing - even for a short period - is considered death. But is it always so? What about all those services that were welcomed with mild enthusiasm or even complete indifference, sinking slowly into oblivion, their traffic graph falling day after day, only to suddenly start rising again? Because, you know, there is such a thing as recovery in the world of web 2.0. It doesn’t…


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