Netflix: We'll Charge Extra For Blu-ray Rentals (NFLX)

blue-crush.jpgWe had wondered how Netflix (NFLX) would handle the fact that hi-def Blu-ray discs -- which will increasingly make up a bigger percentage of its library -- cost more to buy than standard-def DVDs. Now we know: The company will charge a "modest monthly premium" for access to Blu-ray discs sometime later this year, CEO Reed Hastings said this evening during the company's Q1 earnings call.

No further details, but we're guessing Netflix will charge $1-2 per month for subscribers to gain access to hi-def movies. Which makes sense, especially compared to the company's other options: Raising prices across the board, which would slow growth and piss off customers without hi-def players. Or settling for lower profit margins, which would piss off Wall Street.

See Also: Netflix Q1: Tanking On Guidance


Add a comment Cancel & reply to article ›

Inappropriate or promotional comments may be removed. To create a clickable link, simply type the URL (including http://) and we will make a link for you. Line breaks and paragraphs are automatically converted — no need to use <p> or <br> tags, but if you're into that kind of thing, you can use any of the following tags: b, i, strong, em, a (href only), p and br.

Click one of the three commenter types below. Member comments are added immediately once you confirm your email address. Anonymous comments are moderated by our editorial staff.

Email Me
  
Comment Preview
Avatar
Anonymous (3:51 PM on Thu Sep 2, 2010)

Preview your comment here.